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Unilever Sets ‘Positive Beauty’ Strategy

Division President Sunny Jain builds on successful Dove campaign.

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By: TOM BRANNA

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You can't argue with sucess, and Unilever Beauty and Personal Care division President Sunny Jain has no intention of doing that. In a recent interview he noted that the company's “purposeful brands” grow two times faster than “non-purposeful” ones. With that in mind, Jain's group is making myriad changes as part of its Positive Beauty strategy, a plan that calls for: • Eliminate the word “normal” from product product packaging; • No longer a...

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